If he will one day displace Facebook, we still don’t know. The fact is that Instagram is gaining more and more users (there are already 800 million in the world) and it is already the favorite of many of them. Do you want to know how to use Instagram to boost your brand?
Create an identity.
Define and try to maintain a pattern of colors and fonts for your publications. That way you create a harmony between them and your profile is much more beautiful to be seen by the user.
If he will one day displace Facebook, we still don’t know. The fact is that Instagram is gaining more and more users (there are already 800 million in the world) and it is already the favorite of many of them.
But creating an Instagram profile just for the sake of creating it and not taking care of it right, won’t get you anywhere.
Want to know how to use Instagram to boost your brand?
More images, less text
On Instagram, a picture really is worth a thousand words. Post lots of (good) pictures, preferably without text over them. At most, your logo, and look there.
Eventually, of course, you publish a tip, bringing the price of a product. However, this type of publication should not be the only thing that the user will find on your profile.
Build a pleasurable relationship with your followers and don’t be that salesperson who is always waiting to say “What else will anyone buy this product do”. It’s boring.
Use the videos
Videos are trending on the Internet. In fact, research indicates that by 2020 (which is, like, less than 2 years from now!) 80% of content consumed online will be video.
So if you still don’t have this habit, practice it: publish videos!
And if you already have it, abuse it: publish more videos!
But how so? Third-party videos? No! Own, original, exclusive videos. Tell stories, and chat with your followers.
It doesn’t have to be a mega production: a camera in hand and a basic video editor help a lot!
But if you think of something very complex, hire someone to produce it (script, capture images, edit). A brilliant idea can generate a “rough” result due to a homemade production.
They undoubtedly increase the organic reach of publications because they attract more users interested in the same topic.
But don’t fool your followers: use hashtags that really have to do with your post. Don’t take advantage of a “popular” or “generic” hashtag if the content is unrelated to it. Example: #love, #tbt, #pets.
Also, avoid those super-specific hyper hashtags like #euamotomarsorvetedeaboboracomcoconacasadaminhatia. After all, who’s going to search for something like that?
Research the hashtags that are trending and those being used by the competition.
Create your own hashtags, to identify your brand, your brand or campaign theme, for example, and engage fans who are especially interested in you.
Not every time!
You don’t need to make a million posts a day to get results.
One or two posts, at times that you understand as strategic according to your audience, are already more than enough to help your account grow.
Stories and engagement: everything to do with you.
Yes, the public really enjoys free Instagram followers at Stories and the trend is that engagement here will only increase.
Also, if you have over 10,000 followers, you can link. You can follow the metrics of each story created!
That is, you cannot leave this resource aside when planning your publications.
Do your followers like to comment on their pain or your product on social media?
Then read and respond to each one whenever possible. Suddenly, a golden suggestion may emerge from this conversation, which will change the direction of your production and sales.
Also, visit their profiles to like their posts and show interest in what they think/say.
Nobody wants a friend who just wants to be admired, right?
In addition, the Instagram algorithm also takes into account your reciprocity when showing your posts to others organically.
Yes, close partnerships with other profiles of brands and products that are related to yours, but that are not your direct competitors. Work on joint promotions. Promote his work from here, so he can promote yours from there.
Micro-influencers: Why not have them?
Microincluenciadores, or local influencers, are those people followed on social media by your brand’s audience, within your area of coverage.
The advantage is that, as they are local, the investment in them for publicizing your brand is usually not high and the return can be excellent since they have influence over who really interests you.
A lot of people trust them more than celebrities, see?
Therefore, search for these profiles, make contact with these Influencers and try closing a deal with them. You might be surprised at the results.
Let your audience speak too!
Did your client take a great photo of him at your establishment and send it to you? Publish.
Did the other send a video with his testimonial about the incredible experience he had with your product?.
There’s nothing wrong with using the content produced by your followers to your advantage, Quite the contrary: this type of “Social Proof” (when other people somehow expose their preference for your brand) is really, really good for Earning respect from other users.
Related: What Does TTM Means on Instagram?
It’s also important that this identity be the same on your other social networks so that you don’t have a “face” on each of them. Identity gives the impression of more quality and more concern for the public. Just don’t be radical. If the idea for the post calls for a different color or font due to the context, adapt.
More images, less text
Post lots of (good) pictures, preferably without text over them. At most, your logo, and look there. Eventually, of course, you publish a tip, bringing the price of a product. But don’t let this type of publication be the only thing that the user will find on your profile. Build a pleasant relationship with your followers and don’t be that seller who is always waiting to say “What else will anyone buy this product”. It’s boring.